Logo design

How is a logo designed? First, an Illumina consultant meets with you to discuss your needs and ideas.  Concepts such as your main business and your strengths will inform the designing of the logo.

Illumina will then create three different designs for you to view.  The one that you choose is taken back for finishing with the detailing you want.

Once your logo is delivered, it is yours to keep.  You become the owner, and have all rights to the logo's reproduction and use.

 

 Logo Portfolio

	<< A company specializing in artificial flower arrangements for home and office wanted to convey beauty and elegance.
	<< This accountant wanted a logo for her business documents.
	<< A computer networking consultant wanted something in black and white.
	<< This jewelry design company is funky.
	<< A very happy financial consultant uses his initials to brand himself.

 

 

What makes a good logo?

A logo should be a concise visual representation of your organization or company.  If you are a well-organized event planning company, that is what your logo should convey.  You may want to reinforce certain notions about your business, such as that you are professional, knowledgeable, or fast.  These ideas should inform the design of your logo.

The visual elements include colours, shapes, aspect ratios, fonts, shading, and images.  Since there are so many elements, a good logo will use them sparsely.  Logos should strive for elegance rather than getting busy and confusing.

Using your logo effectively:

Creating a good logo for your company does more than give it a professional image.  A logo is one of your key branding tools.  Your clients and customers will associate your logo with your business or organization. 

Every time you communicate with your clients is an opportunity for you to reinforce your company brand.  Ensure that every mailing, every invoice, each fax, and all emails include your logo as well as your contact information.  This makes it easy for clients to remember who you are, what you do, and how to reach you.