Menus

Reading about the foods prepared at your restaurant should be pleasurable in and of itself.  The design and layout of your menus needs to reflect the type of eating experience you are looking to achieve.  A diner can be drawn into the experience with menus that are easy to understand yet pleasingly formatted.

Writing Menus

Food writing is a form that has increased dramatically in the last decade.  As a result, restaurant patrons tend to be more educated about culinary terminology.  They also have greater expectations about the information and its presentation in your menus.

A respect for the consumer's desire for gastronomic knowledge should be reflected, even on take-out menus.  You should offer the traditional or proper name for a dish, for example, then give a clear and concise description of it:

Poutine Galvaude - french fries with cheese curds, peas, chicken, and sauce

Culinary vignettes

Your restaurant may be able to include brief and interesting stories about the food you make or even the culture that it represents.

For example, Illumina researched and wrote short anecdotes about various Acadian dishes for a restaurant in Nova Scotia that wanted to increase the Acadian experience offered to its diners.  Here is an example:

Acadian Desserts

Acadians love our sweets! You’ll  always find pastries, poutines, and fat molasses molasses cookies in the Acadian homes. Historically, trade routes linked us with molasses producers - and did we ever develop a taste for it!

Ordering & Information

Contact Illumina for a free quote on menu printing and/or creative design and copywriting.